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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Develop a new lens that includes only data from the fiscal year.
B) Create a custom dataset using only data from the fiscal year.
C) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
D) Use the 'fiscal year' filter on the Pipeline Dashboard.

2. What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A) The record that was last updated sets the field value for a synced prospect.
B) Only 200 records per day can be updated to overwrite the "Opted Out" field value.
C) Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
D) Only users with an Administrator user role will be able to change the prospect field value.

3. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
B) The campaign is not a connected campaign so the data is not syncing.
C) The engagement with those assets happened before the fields were added to the page layouts.
D) The data hasn't been refreshed in 24 hours so the values haven't been updated.

4. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The Engagement Dashboard in B2B Marketing Analytics.
B) The sum of total conversions from the form and landing page reports.
C) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
D) The total submissions reflected on the form report in Marketing Cloud Account Engagement.

5. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) The app will create unique datasets for each business unit.
B) Each business unit can only have one associated B2B Marketing Analytics app.
C) Each dashboard will have an option to filter by business unit.
D) There is an option to create a unique app for each business unit or one joined app for all business units.

Solutions: