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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How many Social Posting Connectors is it possible to create

A) You can't use any Social Posting connector
B) One each type
C) You can create as many Social Posting connectors as you want
D) Many but only one type

2. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) False
B) True

3. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A) Form Report: Submissions
B) Lifecycle Report: New Prospects Created
C) Form Report: Impressions
D) Form Report: Conversions

4. LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A) Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B) Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
C) Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
D) Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

5. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A) Import all prospect data and create a suppression list.
B) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
C) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
D) Import only the list of mailable prospects in Marketing Cloud Account Engagement.

Solutions: