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Marketing Cloud Developer Certification Exam formate below

  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Passing score: 63%
  • Format: Multiple choices, multiple answers
  • Language: English

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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What is Marketing Cloud Developer Exam

The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.

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How can you start study for the Marketing Cloud Developer Certification Exam

Get the best preparation guide For Marketing Cloud Developer Certification Exam

Quick guide if you don't have time to read whole the page

The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.

Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

SectionWeightObjectives
Security and Data Governance12%- Apply data retention policies
- Configure data privacy and compliance settings
- Manage API key security and OAuth flows
- Implement role-based access controls
Platform Architecture15%- Implement triggered send architectures
- Build automations in Automation Studio
- Configure and use Query Activities
- Create and manage CloudPages
- Design solutions using Journey Builder
AMPscript and Server-Side JavaScript23%- Debug and troubleshoot AMPscript and SSJS code
- Write AMPscript for email content personalization
- Use AMPscript functions for data manipulation
- Implement AMPscript in email, CloudPages, and landing pages
- Write Server-Side JavaScript for custom functionality
Marketing Cloud APIs20%- Work with API endpoints for data operations
- Implement API authentication methods
- Create and manage API integrations
- Utilize REST and SOAP APIs for integrations
Contact Handling14%- Handle contact identity resolution
- Manage contact attributes and data
- Use contact model concepts effectively
- Implement contact segmentation and filtering
Data Modeling16%- Implement data relationships (one-to-one, one-to-many)
- Utilize Data Views for data access
- Design and implement data models using Data Extensions
- Implement data import and export processes
- Define contact data structure and contact key

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