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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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How can you start study for the Marketing Cloud Developer Certification Exam
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Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Marketing Cloud Developer Certification Exam certified salary below
The average Salary of a Marketing Cloud Developer Certified Expert in
- England - 7,924 POUND
- India - 40,945 INR
- United State - 10,400 USD
- Europe - 9,380 EURO
Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 16% | - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Implement data import and export processes - Design and implement data models using Data Extensions |
| Topic 2: Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations |
| Topic 3: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality |
| Topic 5: Platform Architecture | 15% | - Design solutions using Journey Builder - Implement triggered send architectures - Create and manage CloudPages - Build automations in Automation Studio - Configure and use Query Activities |
| Topic 6: Contact Handling | 14% | - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution - Use contact model concepts effectively |
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