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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting and Analytics12%- Analyze campaign performance metrics
- Navigate and use the Reports dashboard
- Create and customize reports
- Interpret engagement and conversion data
Topic 2: Campaigns and Experiences24%- Create and manage campaigns
- Build experiences using drag-and-drop editor
- Configure audience targeting and segmentation
- Set up triggers and response handling
- Implement decision logic and rules
- Create and test campaign variations
Topic 3: Administration and Governance20%- Understand compliance and security considerations
- Monitor system health and troubleshooting
- Manage user roles and permissions
- Configure system settings and preferences
- Manage integrations with Marketing Cloud
- Implement data governance policies
Topic 4: Implementation and Configuration16%- Configure user and visitor authentication
- Implement JavaScript beacon and tag management
- Set up data collection and event processing
- Set up and configure the Web Media Manager
- Configure campaign areas and zones
Topic 5: Overview and Key Concepts12%- Define Marketing Cloud Personalization
- Explain the difference between Real-Time and Batch modes
- Describe the platform architecture and components
- Identify use cases for Marketing Cloud Personalization
Topic 6: Audience Management16%- Configure dynamic audience membership
- Use profile attributes and engagement scoring
- Implement catalog-based recommendations
- Create and manage segments
- Build audience criteria and filters

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A. Editor
B. Campaign author
C. Campaign editor
D. Viewer


Question 2

What are base item types that an administrator can use in a Catalog?

A. Product, Article, Blog Past
B. Product, Category, Article
C. Name, Dimensions, Attributes
D. Product, Name, Description


Question 3

Which global template do you select and customize to provide product recommendations on the homepage?

A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA


Question 4

Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

A. Trending
B. Collaborative Filtering
C. Co-Browse
D. Similar Items


Question 5

Which three components of a server side campaign must be coded by a developer?

A. EVENT API Request
B. Parsing the JSON Response
C. Content Selection
D. Campaign Setip
E. Tracking of campaign statisticsd


Solutions:

Question 1
Answer: A
Question 2
Answer: B
Question 3
Answer: B
Question 4
Answer: B
Question 5
Answer: A,B,C

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