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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports - Interpret engagement and conversion data |
| Topic 2: Campaigns and Experiences | 24% | - Create and manage campaigns - Build experiences using drag-and-drop editor - Configure audience targeting and segmentation - Set up triggers and response handling - Implement decision logic and rules - Create and test campaign variations |
| Topic 3: Administration and Governance | 20% | - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage user roles and permissions - Configure system settings and preferences - Manage integrations with Marketing Cloud - Implement data governance policies |
| Topic 4: Implementation and Configuration | 16% | - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Set up data collection and event processing - Set up and configure the Web Media Manager - Configure campaign areas and zones |
| Topic 5: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization |
| Topic 6: Audience Management | 16% | - Configure dynamic audience membership - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Create and manage segments - Build audience criteria and filters |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A. Editor
B. Campaign author
C. Campaign editor
D. Viewer
Question 2
What are base item types that an administrator can use in a Catalog?
A. Product, Article, Blog Past
B. Product, Category, Article
C. Name, Dimensions, Attributes
D. Product, Name, Description
Question 3
Which global template do you select and customize to provide product recommendations on the homepage?
A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA
Question 4
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
A. Trending
B. Collaborative Filtering
C. Co-Browse
D. Similar Items
Question 5
Which three components of a server side campaign must be coded by a developer?
A. EVENT API Request
B. Parsing the JSON Response
C. Content Selection
D. Campaign Setip
E. Tracking of campaign statisticsd
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: A,B,C |
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