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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Three Send Activities to the master data extension.
B) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C) Import File Activity > three Send Activities to the master data extension.
D) Three Filter Activities > three Send Activities to the filtered audiences.

2. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Application ID
B) Name
C) Subscriber ID
D) Product Code
E) Email Address

3. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Target Data Extension
B) Original SFTP folder
C) Selected SFTP folder
D) Safehouse

4. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

A) Select all records created since a certain date
B) Select all records that have an email address
C) Select all records where custom boolean field is true

5. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Add [PREVIEW] to the subject line validation list
B) Require several campaign approvals
C) Use Proof instead of [PREVIEW]
D) Wrap the subject line with AMP script

Solutions: