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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
A) Select categories and content type from the import dropdown when importing images.
B) Import a metadata tag index for the stock art so the images are searchable
C) Configure Eastern Content Tagging to automatically tag stock art.
2. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
A) Engagement Split
B) Scoring Split
C) Frequency Split
3. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
A) Journey Butter
B) Automation Studio
C) Contact Builder
4. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
A) Einstein content block
B) Interactive Email Form block
C) Smart capture block
5. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?
A) Add a description to each asset upon creation.
B) Add assets to folders upon creation.
C) Add descriptive tags to each asset upon creation.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: C |
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