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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report's date range was incorrectly set. What should you do next?
Response:

A) Enable batch processing for older data records.
B) Update the report's date range to cover the entire quarter.
C) Recreate the report using campaign tracking metrics.
D) Apply additional data filters for customer transactions.

2. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on work email address.
B) A data view from a connection based on personal email address.
C) A data view from a connection based on phone number.
D) A data view from a connection based on social network handle.

3. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A) API Query Filters
B) Event Trigger Filters
C) Metric Filters
D) Profile Segment Filters

4. Which visualization do you choose for retention or churn analysis?
Response:

A) Histogram
B) Cohort table
C) Flowchart
D) Donut

5. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Calculated Metrics
B) Event Flags
C) Data Transfer Rules
D) Segments

Solutions: