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Salesforce AP-212 Exam Syllabus Topics:

SectionWeightObjectives
Loyalty Program Configuration25%- Design tier structures and qualification criteria
- Set up loyalty programs, rules, and promotions
- Implement program mechanics and journey milestones
- Configure earning and redemption rules
Member Management20%- Implement member lifecycle stages
- Manage member enrollment and registration
- Configure member tiers and benefits
- Create and manage loyalty program members
Loyalty Management Fundamentals15%- Describe the core concepts of loyalty management
- Explain loyalty program types and structures
- Identify key business outcomes loyalty management drives
Partner Management10%- Configure loyalty partners and relationships
- Manage partner program participation
- Set up partner earning and redemption rules
Points and Rewards Management20%- Implement point expiration and adjustment rules
- Process point transactions (earning, redeeming, adjusting)
- Configure reward types and catalogs
- Manage loyalty currency (points) operations
Analytics and Reporting10%- Use Loyalty Management reporting features
- Analyze member engagement and program performance
- Monitor loyalty metrics and KPIs

Salesforce Loyalty Management Accredited Professional Sample Questions:

A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events.
How should an Administrator configure the Loyalty Program for Platinum members?

  • A. Set up Members "Exclusive Access to VIP Events" as a Voucher
  • B. Set up Members "Exclusive Access to VIP Events" as a Transaction Journal
  • C. Set up Members "Exclusive Access to VIP Events" as a Member Promotion
  • D. Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named
"tbl_Member" with the following data contents:
* the program member's personal particular and contact information
* member's current-tier value
* member's tier-points
Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?

  • A. "LoyaltyProgramMember", "LoyaltyTier", "LoyaltyMemberCurrency". 'Contact" and "Account" Object.
  • B. "LoyaltyProgramMember', "LoyaltyTier". "LoyaltyProgramCurrency". "Contact" and "Account" Object.
  • C. "LoyaltyProgramMember", "LoyaltyMemberTier", "LoyaltyProgamCurrency". "Account" Object.
  • D. "LoyaltyProgramMember". "LoyaltyMemberTier", "LoyaltyMemberCurrency". "Contact" and
    "Account" Object.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

A retailer of sports clothing and accessories is currently looking to roll out a Loyalty Program for its customers and sets up a Loyalty Program using Salesforce Loyalty Management. The retailer has decided to implement four-tier groups that will be associated with the program.
What are the three necessary attributes that need to be defined when setting up tier groups?

  • A. Tier Model
  • B. Tier Period
  • C. Non-Qualifying Period
  • D. Fixed Tier Model
  • E. Qualifying period
Reveal Solution  Discussion  0

Correct Answer: A,B,E  🗳️

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?

  • A. Use Marketing Cloud Connect
  • B. Use Salesforce Customer Data Platform
  • C. Use Marketing Cloud Server-Side JavaScript
  • D. Use Custom Apex code via a middleware ETL tool
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

An Administrator needs to analyze the performance of the Loyalty Program.
What Loyalty Analytics permission does a System Administrator need to set up and customize?

  • A. Data Pipeline User
  • B. Loyalty Analytics User
  • C. CLAAnalytics Base Admin
  • D. CRM Analytics User
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

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