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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which of the following is an example of deterministic matching of identities?
- A. Making an ID match based on browser type
- B. Making an ID match based on an email address used to log into multiple devices
- C. Making an ID match based on IP address
- D. Making an ID match based on device type
- E. Making an ID match based on operating system
Correct Answer: B 🗳️
Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)
- A. Recommend leveraging Broad match where possible.
- B. Suppress 1st party converters to ensure that you are only reaching prospects.
- C. Place BlueKai JSON tag in header of page before page content loads.
- D. Ensure client is enabled on Match Multiplier.
- E. Set up logic if user qualifies for multiple audience segments.
Correct Answer: C,E 🗳️
You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
- A. Data Classification
- B. Data Scoping
- C. Discover
- D. Operational Rollout
- E. Data Ingestion
Correct Answer: C 🗳️
Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?
- A. Audience Discovery Report
- B. Buyer Exchange Report
- C. Campaign Activity Report
- D. Media Discovery Report
- E. Audience Usage Report
- F. Funnel Analysis Report
Correct Answer: D 🗳️
Which of the following is a reason to review and update a taxonomy?
- A. There are too many categories in the taxonomy and it is hard to find the right data.
- B. The Category Value Assessment has been requested and addressed.
- C. It has been a month since the last audit was conducted.
- D. Taxonomy permissioning has been activated.
Correct Answer: D 🗳️
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