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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on browser type
B) Making an ID match based on an email address used to log into multiple devices
C) Making an ID match based on IP address
D) Making an ID match based on device type
E) Making an ID match based on operating system

2. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Place BlueKai JSON tag in header of page before page content loads.
D) Ensure client is enabled on Match Multiplier.
E) Set up logic if user qualifies for multiple audience segments.

3. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Scoping
C) Discover
D) Operational Rollout
E) Data Ingestion

4. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Discovery Report
B) Buyer Exchange Report
C) Campaign Activity Report
D) Media Discovery Report
E) Audience Usage Report
F) Funnel Analysis Report

5. Which of the following is a reason to review and update a taxonomy?

A) There are too many categories in the taxonomy and it is hard to find the right data.
B) The Category Value Assessment has been requested and addressed.
C) It has been a month since the last audit was conducted.
D) Taxonomy permissioning has been activated.

Solutions: