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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
| Topic 2: Reputation Management | 18% | - Crisis communication and stakeholder trust - Building and protecting organizational reputation - Identifying and mitigating reputational risks |
| Topic 3: Advising and Leading | 23% | - Aligning communication with business objectives - Coaching and advising on communication practices - Strategic counsel to executives and leadership |
| Topic 4: Strategy Development | 19% | - Situation analysis and stakeholder mapping - Aligning communication with organizational strategy - Defining objectives, strategies and risk planning |
| Topic 5: Communication Management | 20% | - Team leadership and resource management - Budgeting, governance and project oversight - Developing business cases and managing performance |
| Topic 6: Ethics and Professional Standards | 10% | - Professional accountability and integrity - Applying IABC Code of Ethics - Legal compliance and ethical decision-making |
GCCC Strategic Communication Management Professional Sample Questions:
A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?
- A. Recommend that the senior executive adapt the presentation for each audience.
- B. Rewrite the materials for each audience and forward them to the executive.
- C. In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
- D. Reach out to a contact in each location and request audience feedback after the presentation.
Correct Answer: A 🗳️
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A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?
- A. Number of departments represented and cost per active participant
- B. Frequency of use and quality and volume of content shared between participants
- C. The number of comments, videos, and photos posted
- D. Overall cost of the tool and participant feedback on its functionality
Correct Answer: B 🗳️
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An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:
- A. Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
- B. Have the executive publicly apologize and retract the statement.
- C. Engage politicians with face-to-face meetings to explain the misunderstanding.
- D. Immediately terminate the executive for placing the organization at risk.
Correct Answer: A 🗳️
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Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?
- A. Automatically make members of the communication team the ambassadors.
- B. Scan channels to see which employees are already speaking about the organization.
- C. Establish social media guidelines for ambassadors.
- D. Create a social media account for the CEO and post on their behalf.
Correct Answer: B 🗳️
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A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?
- A. Contact the reporter with the correct information. Request a correction be published, if possible.
- B. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
- C. The reporter made an error, so the director should demand a correction be published.
- D. There is nothing that can be done; the article has been already published.
Correct Answer: A 🗳️
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