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Facebook Certified Community Manager Sample Questions:

1. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The poll
B) The livestream
C) The image
D) The video

2. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Increase engagement-type posts and use only new content to create engagement.
B) Repurpose content by reviewing and recycling previous posts.
C) Research and change the content types to align with the demographics of all community members.
D) Ask members which types of tools and content they want more of.

3. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A) Use an analytics tool to determine which content is best to provide.
B) Mute members who repeatedly violate group rules.
C) Post applicable community guidelines and pin that post as an announcement.
D) Tag members in every topic discussion to encourage them to comment.

4. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Start a secret group for people doing the challenge and post everything there.
B) Highlight past photos and success stories and tag members who have joined past challenges.
C) Create posts to encourage people to sign up and have moderators answer any questions.
D) Message new members and invite them to participate in the challenge.

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The picture post is the most successful if reach is more important than engagement
B) The link and video post garnered more awareness than the picture post
C) The link post should be promoted with ads if the primary goal is reach
D) The video post should be promoted with ads if the primary goal is engagement

Solutions: