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- Total Questions: 152
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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Reporting | - Optimization recommendations based on metrics - Key performance indicators and insights - Performance reporting tools |
| Campaign Optimization | - Bid strategies and delivery optimization - Placements and Advantage + configurations - Budget management and scheduling |
| Campaign Setup & Implementation | - Campaign structure and objectives - Ads Manager configuration - Pixel, SDK and offline conversions setup |
| Campaign Planning | - Audience targeting strategies - Fundamentals of Facebook media buying - Align campaigns to business goals |
Facebook Certified media buying professional Sample Questions:
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.
- A. You can't block lists of websites for your campaigns.
- B. You should add your domain URL as a list of verified domains.
- C. You can add a .csv file with a list of all the websites you want to block.
- D. You can upload an HTML file to verify your domain.
- E. You can use DNS TXT record set up to verify your domain.
Correct Answer: C,D,E 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
- A. Messages
- B. Lead Generation
- C. Store Visits
- D. Traffic
- E. Page Likes
- F. App Installs
Correct Answer: B,C,F 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.
- A. Mobile Device User - focused on Android
- B. Gender Male
- C. Interests: Gamers
- D. App Store Region
- E. Countries India + Colombia
- F. Age with max 25 years
Correct Answer: A,E,F 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.
- A. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
- B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
- C. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
- D. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.
- A. You set up multiple Fan Pages for each country.
- B. You set up a Global Page for international presence and then create a location for each country.
- C. You can't set up multiple Fan Pages into one account on Facebook currently.
- D. You build one Fan Page and then go to Facebook and create multiple locations.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
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