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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 13.9
B) 46.8
C) 15.7
D) 29.6

2. What is the primary goal of SKU rationalization in supply chain management?

A) To focus solely on high-demand seasonal products
B) To eliminate all high-cost products from the inventory
C) To increase the number of products available to customers
D) To reduce complexity by removing slow-moving and redundant products

3. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The likelihood of a product succeeding in a new market.
B) The strength of a demographic group's preference for a product or category compared to the general population.
C) The total sales of a product to all demographic groups.
D) The percentage of a product's sales within a specific region.

4. Which action would BEST reduce shrink in a perishable category?

A) Order large quantities for better pricing
B) Increase promotion frequency
C) Add more branded items to the assortment
D) Improve forecasting and shelf-life rotation

5. What does household penetration measure?

A) The number of new products introduced into a market within a year.
B) The total revenue generated by a product in a market.
C) The average frequency of purchases made by households in a market.
D) The percentage of households purchasing a product within a specified period.

Solutions: