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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which three statements are true for MC Behavioral Triggers?

A) Behavioral Triggers require a catalog of assets
B) Behavioral Triggers are mandatory for Commerce Cloud integrations.
C) Behavioral Triggers can be triggered from interactions with both Content and Products
D) Behavioral Triggers are not editable
E) Collect tracking code is necessary to use Behavioral Triggers

2. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A) Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B) Use an api to create record in sales cloud directly from the ecom site
C) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D) Sales cloud entry audience in journey builder

3. How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A) STO can help send SMS messages at the time individuals are most likely to engage with the message
B) STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
C) STO predicts the best time to send a message for each contact through Journey Builder
D) STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email

4. 28, Whit are the functionalities of ad studio. Select multiple.

A) Iinkedin Company match.
B) facebook advanced match.
C) tiktok user match.Ez
D) myspace user match.
E) linkedin user match.

5. What Einstein functionality makes predictions for email only?

A) Einstein Engagement Frequency
B) Einstein Scoring
C) Einstein Copy Insights
D) Send Time Optimization

Solutions: